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News - Detailed News Story

SPH

Stock Chart
Last Done 1.280
Change - (-)
Volume 1,187.8
Range 1.270 - 1.290

SPH's radio stations register double-digit growth: Survey

02 Dec 2019 09:00

By Clement Yong

The number of listeners of Singapore Press Holdings (SPH) radio stations grew by 10 per cent between May and last month, with English station Kiss92 FM emerging as the most liked among all English and Chinese radio stations in Singapore.

Latest survey results also showed that close to a million listeners tuned in to SPH radio stations on digital platforms, such as mobile apps and websites, cementing the upward trend of listeners consuming content on a diversity of platforms.

The latest figures were released yesterday in three separate sets of data by Nielsen, Milieu Insight and SPH. All reported encouraging performances by SPH's five radio channels - English stations Kiss92 FM, One FM 91.3 and Money FM 89.3, as well as Chinese stations UFM100.3 and 96.3 Hao FM.

The positive results come on the back of a 6.8 per cent increase in the total number of radio listeners to 2.25 million people over the past year, in tandem with a doubling of car ownership in the same period.


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Source: Straits Times
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