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SPH outdoor advertising unit to install mega LED screen at One Raffles Place

10 Jun 2019 09:00

The mega LED screen will be strategically located above the main entrance of One Raffles Place, overlooking Raffles Place Park, which is surrounded by Clifford Centre, Singapore Land Tower and The Arcade. PHOTO: SPH

By Sharanya Pillai

hspillai@sph.com.sg

SPHMBO, the outdoor advertising arm of media group Singapore Press Holdings (SPH), has entered a partnership with One Raffles Place to install a 100 square metre mega LED screen on the facade of the integrated commercial development.

The screen will be strategically located above the main entrance of the mall, overlooking Raffles Place Park, which is surrounded by the landmark properties Clifford Centre, Singapore Land Tower and The Arcade, SPH said in a statement on Friday.

One Raffles Place comprises two Grade A office towers and a six-storey shopping mall. It attracts shopper traffic of close to one million each month and is located near the Raffles Place MRT station.


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Source: Business Times
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