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Raffles Place mall to draw eyeballs with new mega screen

10 Jun 2019 09:00

One Raffles Place will have a new 100 sq m mega LED screen installed later this year in a partnership with SPHMBO. PHOTO: SPHMBO

By Kristelynn Lim

When it comes to advertising, One Raffles Place and SPHMBO are stars of the big screen.

A mega LED screen measuring 100 sq m in size will be installed at the six-storey shopping mall later this year in a partnership between the skyscraper and SPHMBO - the outdoor advertising arm of Singapore Press Holdings (SPH).

It will be located above the mall's main entrance - an area largely frequented by PMEBs (professionals, managers, executives and businessmen) as they travel to and from work from Raffles Place MRT station. The screen cost a six-figure sum and will be activated on Oct 16.

Mr Ignatius Low, SPH's chief marketing officer, said: "By understanding what truly works in public spaces where people now consume content, we are able to identify high-impact sites that seamlessly fit into commuters' journey throughout their day."

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Source: Straits Times

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